If you're a small business owner, and you're not already running Facebook(TM) or Instagram(TM) ads, you're probably in one of three categories:
Not sure how to get started - we're going to talk about how to get started below, including some incredible services we offer. I'll share with you why social media ads are a great investment to make and whether it's worth it for your small business.
You can't afford it yet - a lot of new business owners fall into this category. I'll show you where you can find my free resources to prepare to launch your first campaign. We'll also give you a better idea of when to invest in ads.
You simply aren't a good fit - there few businesses that fall into this category. We'll talk about those below. Chances are, you are a perfect fit.
Whether you're in category one, two or three, it's always a good idea to ask yourself:
Are Facebook(TM) and Instagram(TM) Ads WORTH THE RISK 👊
Why Facebook(TM) & Instagram(TM) Ads?
Facebook(TM) and Instagram(TM) ads are the fastest, most predictable way to scale business growth in 2023 and beyond. Hundreds of thousands of businesses are finding their success in the social media space every day, using paid ad campaigns.
Why are social media strategies superior to traditional ad campaigns?
There are billions of daily users on Facebook and Instagram every single day. This means that chances are, your audience uses it.
Unmatched targeting abilities that enable you to specify the kinds of people who sees your ad - so that you don't waste money on disinterested people. (You no longer have to sell your parenting class to people who don't have kids).
It requires no cost to produce, ship, print or install advertisements - so that your return on investment is much higher! Compared to more traditional advertising methods (mailers, booths, billboards), it is positively cheap!
This does NOT mean that there is no risk in running ads. In fact, any and all advertising investments involve risk.
This is not a get-rich-quick strategy, or an overnight fix. Ads require time, money & patience. And it is not for the lighthearted.
The question is... Is it WORTH the risk?
The serious business owners willing to stick around often find that it is!
What am I risking, by running ads?
To put it frankly, there is a significant upfront investment when running ads, without seeing immediate returns. Yet, you could say this of most advertisement mediums (billboard, banners, booths, mailers, etc). Businesses spend tens of thousands of dollars on a campaign only to wait for results to come in months later.
With Social Media Ad Campaigns, there are similar periods of development and testing. The results are typically faster (3 months vs 10-12 months). People also need to see your offer multiple times (15-50 exposures) before they purchase, which can take some time.
All of this means that there are no guarantees of immediate returns on your investment.
I typically ask clients to plan for 3 months of spending money on ads before they start seeing returns. Some clients spend up to $10,000 before earnings begin to catch up, only to find that within 6-9 months, they have a 150, 200 or 400+% return on ad spend.
There are no guarantees of any returns on your investment.
In some rare cases, a social media ad campaign will yield little or no returns, even when using best practices and the latest strategies. There are so many reasons why this may be, but here are some potential reasons: The offer is new or unproven, business or offer does not have enough social proof, challenges connecting with target audience, issues with Facebook and Instagram Ad software, etc.
This can feel very scary. Believe me, I get it! I've BEEN THERE!
But business owners who can push past the few months may see their funnels will optimized, and sales will compound...making it FAR worth* the investment.
Some might even say the bigger risk is in NOT running ads...
What am I risking by NOT running ads?
After the testing and optimization period, and the ad funnels is working as it should, that's when you start seeing the life-changing results.
Since every funnel is different, these successes may look different to each client.
Here are some results* my clients have seen recently:
Dozens of webinar attendees
Hundreds of new leads added to email list every week
5-10 High Ticket Sales each month
400X Return on Ad Spend
Just as it is important to know the risks of acting, it is just as important to know the risks of inaction. Facebook and Instagram ads are the fastest, most consistent way to scale your business success. When it works, it works incredibly well. Life-changingly-well!
Am I a good candidate?
I specialize in content creators and coaches. The questions below relate specifically to those types of businesses.
You're a good candidate for Facebook ads if:
You have good work ethic & are serious about growth
You are willing and able to invest for 3 consecutive months
You are able to implement feedback to your funnel, website, emails, social media, etc.
You have an offer worth $500-$3000+
You're NOT a good candidate for Facebook ads if:
You sell products or services that are banned or prohibited on Facebook or Instagram (for example, CBD products or MLM companies)
You do not have seed money for the initial ad management fees and ad spend for 2-3 months
Want to run ads but not sure if you're ready?
Use my Free resources to get you started: Here's my BEST resource for business owners like you. All you have to do is sign up with your name and email here:
Get Your Free Pre-launch Checklist & Guide here.
I'll walk you through everything you need to start optimizing your funnel, communicate with your audience and prepare to run your first ad campaign.
So, friend... Are you willing to risk it for your small business to grow?
If not now, I hope it's soon! I'll be here to help whenever you're ready.
In the meantime... click below to learn about our ad management services:
Ad Management Services
Hope this helped!
Your friendly neighborhood marketer,
Brooklyn
*DISCLAIMER: I’m not implying you’ll duplicate any or all results stated here (or do anything for that matter). I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort, action and investment.
Copyright © 2022-2023 - Brooklyn Kay Marketing Company - All Rights Reserved.
Social Media Ads: Worth The Risk?
If you're a small business owner, and you're not already running Facebook(TM) or Instagram(TM) ads, you're probably in one of three categories:
Not sure how to get started - we're going to talk about how to get started below, including some incredible services we offer. I'll share with you why social media ads are a great investment to make and whether it's worth it for your small business.
You can't afford it yet - a lot of new business owners fall into this category. I'll show you where you can find my free resources to prepare to launch your first campaign. We'll also give you a better idea of when to invest in ads.
You simply aren't a good fit - there few businesses that fall into this category. We'll talk about those below. Chances are, you are a perfect fit.
Whether you're in category one, two or three, it's always a good idea to ask yourself:
Are Facebook(TM) and Instagram(TM) Ads WORTH THE RISK 👊
Why Facebook(TM) & Instagram(TM) Ads?
Facebook(TM) and Instagram(TM) ads are the fastest, most predictable way to scale business growth in 2023 and beyond. Hundreds of thousands of businesses are finding their success in the social media space every day, using paid ad campaigns.
Why are social media strategies superior to traditional ad campaigns?
There are billions of daily users on Facebook and Instagram every single day. This means that chances are, your audience uses it.
Unmatched targeting abilities that enable you to specify the kinds of people who sees your ad - so that you don't waste money on disinterested people. (You no longer have to sell your parenting class to people who don't have kids).
It requires no cost to produce, ship, print or install advertisements - so that your return on investment is much higher! Compared to more traditional advertising methods (mailers, booths, billboards), it is positively cheap!
This does NOT mean that there is no risk in running ads. In fact, any and all advertising investments involve risk.
This is not a get-rich-quick strategy, or an overnight fix. Ads require time, money & patience. And it is not for the lighthearted.
The question is... Is it WORTH the risk?
The serious business owners willing to stick around often find that it is!
What am I risking, by running ads?
To put it frankly, there is a significant upfront investment when running ads, without seeing immediate returns. Yet, you could say this of most advertisement mediums (billboard, banners, booths, mailers, etc). Businesses spend tens of thousands of dollars on a campaign only to wait for results to come in months later.
With Social Media Ad Campaigns, there are similar periods of development and testing. The results are typically faster (3 months vs 10-12 months). People also need to see your offer multiple times (15-50 exposures) before they purchase, which can take some time.
All of this means that there are no guarantees of immediate returns on your investment.
I typically ask clients to plan for 3 months of spending money on ads before they start seeing returns. Some clients spend up to $10,000 before earnings begin to catch up, only to find that within 6-9 months, they have a 150, 200 or 400+% return on ad spend.
There are no guarantees of any returns on your investment.
In some rare cases, a social media ad campaign will yield little or no returns, even when using best practices and the latest strategies. There are so many reasons why this may be, but here are some potential reasons: The offer is new or unproven, business or offer does not have enough social proof, challenges connecting with target audience, issues with Facebook and Instagram Ad software, etc.
This can feel very scary. Believe me, I get it! I've BEEN THERE!
But business owners who can push past the few months may see their funnels will optimized, and sales will compound...making it FAR worth* the investment.
Some might even say the bigger risk is in NOT running ads...
What am I risking by NOT running ads?
After the testing and optimization period, and the ad funnels is working as it should, that's when you start seeing the life-changing results.
Since every funnel is different, these successes may look different to each client.
Here are some results* my clients have seen recently:
Dozens of webinar attendees
Hundreds of new leads added to email list every week
5-10 High Ticket Sales each month
400X Return on Ad Spend
Just as it is important to know the risks of acting, it is just as important to know the risks of inaction. Facebook and Instagram ads are the fastest, most consistent way to scale your business success. When it works, it works incredibly well. Life-changingly-well!
Am I a good candidate?
I specialize in content creators and coaches. The questions below relate specifically to those types of businesses.
You're a good candidate for Facebook ads if:
You have good work ethic & are serious about growth
You are willing and able to invest for 3 consecutive months
You are able to implement feedback to your funnel, website, emails, social media, etc.
You have an offer worth $500-$3000+
You're NOT a good candidate for Facebook ads if:
You sell products or services that are banned or prohibited on Facebook or Instagram (for example, CBD products or MLM companies)
You do not have seed money for the initial ad management fees and ad spend for 2-3 months
Want to run ads but not sure if you're ready?
Use my Free resources to get you started: Here's my BEST resource for business owners like you. All you have to do is sign up with your name and email here:
Get Your Free Pre-launch Checklist & Guide here.
I'll walk you through everything you need to start optimizing your funnel, communicate with your audience and prepare to run your first ad campaign.
So, friend... Are you willing to risk it for your small business to grow?
If not now, I hope it's soon! I'll be here to help whenever you're ready.
In the meantime... click below to learn about our ad management services:
Ad Management Services
Hope this helped!
Your friendly neighborhood marketer,
Brooklyn
*DISCLAIMER: I’m not implying you’ll duplicate any or all results stated here (or do anything for that matter). I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort, action and investment.
Copyright © 2022-2023 - Brooklyn Kay Marketing Company - All Rights Reserved.
Brooklyn Kay Beckdol
Brooklyn Beckdol is most at home when surrounded by green trees and rain. She lives in Washington State with her husband, Yanni and her two fur babies. She graduated from USU in 2020 with a degree in Psychology with an emphasis in Mental Health Awareness. After a traumatic failed attempt in the corporate marketing world in 2021, she quit her job and founded Brooklyn Kay Marketing Co. She quickly found that she felt most authentic when helping women-owned businesses succeed in the online space. As a trained Facebook and Instagram Ad Manager and Marketing Strategist, she quickly got to work learning developing strategies. She loves to write and hopes to someday become an author.